Bears WR Luther Burden III makes personal announcement

Luther Burden III continues to make a name for himself as one of the best young stars in the NFL. He is also building his brand along with his strong performances like how he played in Week 9. The Chicago Bears wide receiver made a personal announcement via Instagram on Monday.

Burden is fresh off one of his best games this season, playing a key role in Chicago’s 27-24 win over the Tampa Bay Buccaneers. He finished with seven receptions on nine targets for 97 yards, one touchdown and 67 yards after catch. The Missouri Tigers product delivered clutch catches, particularly during third downs, to keep his team’s drive going. However, he suffered a concussion, but the good news is he has time to rest up in Week 10.

He has emerged as one of Caleb Williams’ favorite targets and has shown his reliability. The star quarterback struggled on Sunday, completing 22-of-37 passes for 279 yards, two touchdowns and four interceptions but somehow found a way for the Bears to win.

Luther Burden Caleb Williams — Chicago Bears wide receiver Luther Burden III (10) runs against the San Francisco 49ers in the second half at Levi’s Stadium.

Chicago Bears: Luther Burden III promotes merch on Instagram

The second-year wideout announced via his brand, Burden Brand, that a limited edition oversized T-shirt and hoodie is now available. Fans can purchase shirts at $89, while the website sells the hoodies for $200 each.

“Drop 001 Live Now. Limited Edition. Once it’s gone, it’s gone,” Burden Brand wrote.

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Burden and the Bears have a bye in Week 10. It’s a much deserved break after a grueling first half of the season where they managed a 7-2 record despite a challenging schedule, including three straight primetime games. They will return to action in Week 11 when they host the New Orleans Saints at Soldier Field.

A road matchup with their NFC North rivals Detroit Lions follows before they take on the Jacksonville Jaguars at home in Week 13. The team will play at least three more fixtures on national TV. The good news is two of Chicago’s last three regular-season games will be played in front of its fans.