Sophie Cunningham announces personal news outside Fever

Indiana Fever Sophie Cunningham has a lot of endeavors outside the WNBA. Podcasts, endorsements and attending different events, among others, keep her busy off the court. She announced a personal move on Friday.

Cunningham and Indiana defeated the Toronto Tempo on the same day. The win allowed them to remain in fifth place in the standings with a 27-14 record. She recorded five points, four rebounds and a +20 in the 103-85 win. It was the team’s third consecutive win and eighth in its last 10 games.

Kelsey Mitchell led the way with a game-high 33 points on 12-of-17 shooting, including 7-of-11 from beyond the arc. Caitlin Clark backed her with 28 points, six rebounds and 14 assists.

WNBA: Indiana Fever guard Sophie Cunningham — Sophie Cunningham (8) celebrates during a WNBA game between the Indiana Fever and the Atlanta Dream.

Indiana Fever: Sophie Cunningham discusses new investment

The veteran guard announced that she signed a deal with Groov. It’s a footwear personalization company, scanning a foot using an iPhone. Cunningham’s deal includes an equity stake, adding to her growing list of investments and endeavors outside of being a professional basketball player.

She spoke with Sports Illustrated and discussed what made her invest with the company. Cunningham highlighted that she was impressed when she tried a Groov product.

“I’m a very authentic person,” Cunningham said. “I’m just gonna keep it real: I was not an insoles girl. I tried it in high school and I tried it in college. It gave me blisters, and I just didn’t like it. Plus, switching them out in different shoes every day is way too much. But then my agent, Addison, told me about Groov, and I tried them, and it was just different. I immediately called him up, and I actually like them.”

Cunningham also shared the connection Groov has with her family’s background, thriving in different industries.

“My family, they farm; they do construction; my sister does medical sales,” Cunningham said. “There are just so many different types of industries. And why I really, truly like Groov insoles is because, before them, I had tried all different ones; they’re only made for basketball shoes, and honestly, they hurt my feet. But Groovs are made for absolutely everybody. I want to bring people along with me and help other people feel good. And I think these insoles with Groov are the absolute best.”

The Fever have three games remaining on their schedule. Cunningham and Co. will return to action on Sunday against the Washington Mystics at Gainbridge Fieldhouse. They have clinched a playoff berth but continue to battle for a potential top-three seed.